What does 2% actually mean in dollars? On a $1,500/month rental, that is a $30 increase. Not dramatic, but positive — and a meaningful improvement over 2024's near-flat growth. The critical thing to understand is that the national number is being pulled down by severely oversupplied markets — Austin, Phoenix, and other Sun Belt cities that overbuilt during the pandemic and are still working through that hangover.

This matters because Wyoming is not Austin. Cheyenne and our surrounding markets did not experience the same wave of overbuilding that hammered Sun Belt cities. The national gloom does not fully apply here, and your Cheyenne property may actually be positioned better than the headlines suggest. Not sure what your property should be renting for in today's market? Request a free rental analysis here — no obligation, just real data.

"Some markets will be flat. Some will be up. And some are still absorbing several years of supply, likely through 2027."

Your Current Tenant Might Be Your Best Asset Right Now

Here is one of the most interesting findings from the Zelman survey, and it has a direct impact on decisions you may be making about your property right now.

Renewal rents — what existing tenants pay when they choose to stay — have been holding stronger than new move-in rents in many markets. The reason is something the researchers call renter friction. Moving is expensive. First and last month's rent, a security deposit, a moving truck, time off work, new utility setups — it adds up to thousands of dollars. So even when a competing rental down the street is offering a move-in special, many tenants look at all of that and decide to just stay put.

A good, reliable tenant who pays on time and takes care of your property is genuinely valuable right now — perhaps more than ever. We carefully factor this in when advising you on renewal pricing. Pushing too hard on a rent increase and losing a great tenant means a vacancy, turnover costs, cleaning, repairs, and potentially weeks of sitting empty. A balanced approach protects your cash flow far better than squeezing every dollar at renewal time. Want to understand how we screen and place tenants to begin with? Learn about our tenant screening process.

Days on Market Are Up — And That Is Not Changing Overnight

The Zelman data is clear on this point: properties are sitting vacant longer before being leased than they were a few years ago. During the pandemic rental frenzy, properties leased in 24–48 hours. That is not today's market. Renters have more choices, they are being more selective, and they want updated finishes, pet-friendly policies, and well-maintained homes.

Vacant days are expensive days. Every week your property sits empty is revenue you cannot recover. This is exactly why our pricing strategy, property presentation, and marketing process matter so much. We watch the market data closely and price your property to lease — because the math of a 30-day vacancy almost always exceeds the math of a slightly lower monthly rent. Want to see exactly what a vacancy is costing you? Use our free Vacancy Loss Calculator to run your own numbers.

Institutional Investors Are Stepping Back — Which Is Good for You

One of the more surprising findings in the Zelman data: large institutional investors — the big corporate landlords who swept into single-family rentals during the pandemic — are pulling back. Higher interest rates have made it harder for them to make the numbers work at scale, and political headwinds around corporate ownership of homes are real and growing.

Meanwhile, individual investors — people like you — are showing up as more active and opportunistic. You are not trying to deploy a billion dollars. You are managing a handful of properties, and at the right price point with the right management, the numbers still work well.

This is also a reminder of why locally-owned property management matters. When you work with Superior Property Management, you work with a team that knows Cheyenne, knows Wyoming, and understands the specific dynamics of our local market — not a national call center managing thousands of doors across dozens of cities.

Why Renters Stay Renters — Demand Is Not Going Anywhere

One of the strongest underlying supports for the rental market is the ongoing affordability gap between renting and buying. With mortgage rates still elevated and home prices remaining high, renting continues to cost significantly less per month than purchasing a comparable home.

For Cheyenne, this dynamic is very much in play. The would-be buyers who cannot yet afford to purchase — military families from F.E. Warren AFB, young professionals, University of Wyoming graduates choosing to stay in the area — make up a deep and steady pool of qualified renters. As long as the cost of buying remains out of reach for many in the population, demand for quality rental homes remains strong.

The Good News Heading Into Spring

The Zelman research showed early signs of market stabilization heading into the 2026 spring leasing season. New construction starts have slowed nationally, which means the wave of competing supply is beginning to taper. As supply tightens and demand holds steady, the rental market is expected to find firmer footing — and that is good news for your investment.

Maintenance and capital expenses also unexpectedly declined in late 2025 per the Zelman survey, offering some relief on the cost side. And the spring leasing season — traditionally the strongest time of year to fill a vacancy — is setting up to be more competitive than last spring.

If your property is coming up for renewal or will be vacant this spring, timing and preparation matter. Let's talk.

What Should You Do With All of This?

The biggest takeaway from the Zelman research is this: 2026 is a market that rewards intentionality. Owners who are engaged, properties that are well-maintained, and rents priced to reflect current market reality will perform well. Owners who set it and forget it — or push rents beyond what the market will bear — will feel it in longer vacancies and tighter margins.

Here are three conversations worth having with us right now:

Sources: Property Management Business Podcast, Episodes 66 & 67 — "2026 Rental Market Preview" featuring Jesse Lederman, Chief Financial Analyst, Zelman & Associates. Additional data referenced from Walker & Dunlop/Zelman housing outlook commentary (2025–2026), National Apartment Association 2026 Housing Outlook, and publicly available housing market data. Chart figures represent national trend data and local market estimates for illustrative purposes.